Tara is from Chicago, and specializes in live entertainment planning with an emphasis on tours & festivals. Furthermore, she is skilled in event management, branding, artist relations, promotions, and digital media. Throughout the years she booked a variety of talent to perform at UIC's signature events and artist hospitality and VIP services.
During her time at the University of Illinois she majored in communication and professional writing. During her time there she was involved in UIC Radio, Student Activities Board, Spark Committee and Hall Council. She has received training and has been invited to workshops with CAA at their selective Hubb Conference in 2019. While working in artist relations, she spent three years working for UIC's largest event programming organization the Student Activities Board (SAB). Starting out as a general board member and later being promoted as the Main-Stage Committee Chair, these positions held her responsible for curating and managing large-scale events on campus.
During the past year she has been involved with Chancellor's Student Service Award, Executive Brand Director (UIC Radio), and a Street Team Member. The Chancellor considered recipients who contributed a significant amount of time, effort and creativity to one or more campus & community projects. As for being an Executive Brand Director, she created 6 marketing campaigns and maintained brand identity for UIC Radio. Managed UIC Radio's social media accounts and coached 54 DJs & bloggers on personal brand development. (15 hrs. a week). Lastly, she has assisted Street Team with social media campaigns and promotion of artists.
While she has an extensive amount of knowledge about the entertainment industry her skill set is impressive. From talent booking to event management and planning. In addition to this, she has an extensive amount of knowledge when it comes to marketing. From social media, to marketing management and promotional marketing. She has every skill needed to achieve success in todays society.
How’s life been treating you?
It's been a wild ride but that's why I love being a musician!
Where did your inspiration come from for your upcoming record?
The state of the world right now. I like to think the record just holds a mirror up to our society and highlights why people have been depressed and why there is anarchy.
Where did the name Marina City originate from?
The two honeycomb towers in the heart of downtown Chicago. Shout out to our hometown!
Who are your biggest influences?
So many! Big fan of artists who did more than just do what they are known for. Made their careers into empires like Prince, Michael Jordan and Jackson, Jay Z, Justin Timberlake, Pete Wentz, Donald Glover, Matty Healy, etc.
What does style mean to you in regards to fashion?
I think you can wear whatever you want as long as your confident with it. I personally like to be loud, flamboyant, but also sleek because that's the persona I want! There are definitely pieces of clothing I wear that could be ugly but if I'm feeling it then it could work. If you're scared of what you're wearing people will notice.
What is your ideal work environment?
Fast-paced, energetic, something new every day.
What was it like to share the stage with Judah, The Lion, Lovelytheband, Coin and Joywave?
They are all musical influences of ours. It was a ton of fun and really pushed us to be better musicians!
What do you think led you to partner with major brands such as; Chicago Bulls, MTV, Chicago Bears, Warped Tour, and Riot Fest?
Being good people haha! But for real we got those opportunities from being kind to everyone, working hard, and creating connections!
[Walk me through your thoughts in regards to when you performed live on WGN News]
Well, it was definitely nerve-wracking to play live on television but we had to remind ourselves we were there for a reason. We are a good band and we deserve to be there. Then we settled in and played how we always play. I think staying calm and trusting the process always works!
What are your strengths & weaknesses?
As a band, I think our strengths are connecting with people, being relatable, humble, and dedicated. Our weaknesses are our reach, and not having a full team yet!
What social issues are you most passionate about?
It's weird that it is a social issue but honestly treating people like humans, treating people equal, not caring what a person looks like or loves, or their religion, or whatever. This planet is cool because of all the different kinds of people. Respect it!
How do you respond under pressure?
I would say really well. Pressure motivates me. I don't necessarily love it but I like to think I rise to the occasion!
During these past few months what have you learned from COVID?
So much! lol I can go on for days but I think the most important is not taking the simple things for granted. Seeing your grandma, wandering around at the mall, seeing a local show, game night. Being alone sucks.
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While many of you know Jack Kenney as the go getter of Massachusetts, what you might not know is how he started his music career. Before attending UMASS he fell in love with music. While discovery his passion for music through artist such as Fetty Wap, Backstreet Boys, Drake, Lil Wayne, Billy Joel. He started his music journey when he began DJing weddings for a production company. Through the years he grew into the entertainer he is today through the use of clubs in Boston and parties all over the country.
While Mr. Kenney a.k.a DJ Pop Top graduated from UMASS in 2019 with a Bachelors degree in Communication and Media Studies. Prior to Jack graduating he DJ'd for fraternity such as Kappa Delta Phi and clubs such as Amherst Pub which is unfortunately closed now. Although these years went by quick, if you were to ask DJ Pop Top if he would be a professional DJ four years ago he would have laughed, and said no. However, fast forward through the years and now he is the event specialist DJ/MC for Spinner Music Productions, while COVID-19 has impacted all of us differently for Mr. Kenney he perfected his art and even produced more music for the world to hear. During his time at iHeartRadio he was a promotions specialist from January 2019 till October 2019. During this time he learned how to make it happen not just inside the studio but outside through, becoming a growing DJ as he began to rise up the ranks as a DJ for Spinner Music Productions. As a DJ/MC, He handles the creative aspects of planning & performing unique events for New England clients.
From Berklee to A&R/General Manager, Arielle Tindel is truly talented and a hard worker, nonetheless. While each experience has shaped her in one way or another, she is truly blessed to have gone through each experience as she has been able to hone her skills and advance to the next step in her life.
From the marketing internship with Club Passim which was her first internship, she was able to learn a lot about general professionalism, venue operations, ticketing, and social media scheduling. When considering all the areas she was exposed to it is easy to notice how helpful this internship was as this served as a springboard for everything else that followed.
As this internship truly helped her take herself seriously and see the value in supplementing her coursework with hands on experience. Following this role, she continued on this journey that lead her to being an A&R/General Manager by seeking internships and hands on work every semester.
Through doing so, she was able to obtain an internship with Tina Farris who taught her a lot about paying close attention to detail and the importance of saying exactly what you mean. While there were elements of the live shows that Arielle expressed to me that she never even given thought to until that particular moment. Through this internship she was able to see the light more clearly and through the wisdom and experience Ms. Farris showed her she was truly grateful to have had the opportunity to learn from her as an intern.
One interesting note, she told me was that when she first arrived at Berklee, she was just learning about careers that would allow her to combine her more creative/analytical sides together smoothly. After having completed a few college credits while in high school, doing a dual major did not delay her graduation plans, so she picked the two things that interested her the most.
From this conversation, I then proceeded to ask her if she enjoyed any previous above the rest, to which she replied with while she may have had an internship she did not enjoy fully or a required course in school it is importance of try to learn something and embrace the challenges which may come your way.
Although the music industry revolves heavily around making connections and relationships so does being authentic which is what Tina truly amplifies each day by just being herself. While being authentic is important it is also important to understand what makes one happy, through asking Ms. Tindel this particular question she expressed to me that she enjoys playing various instruments, with the help of coffee. In addition to this she also enjoys making bread and cooking in the kitchen.
While this pandemic has impacted each one of us differently, it is important to understand that we as individuals can either panic or carry on and fight through the chaos. Which is exactly what Arielle did as she just moved to LA in January for an internship with Danny Wimmer Presents (DWP), as a rock festival promoter, and to work for Benjamin Groff's label We Are: The Guard. In both of cases, she explained to me that they shifted working in an office setting to working from home. Through this shift she has expressed to me that she has adapted nicely at home and enjoys working remotely.
Though it definitely was an adjustment when it came to staying focussed and productive she created a regular eating schedule, work out time and made sure that she professionally got ready each morning. While this was a change for each one of us some more than others, she has expressed that it is important to try to find the positives and keep an eye on the light at the end of the tunnel. Given this state of mind, she is truly grateful to be in LA, and to have a job in the music industry.
Going along with this, Arielle has expressed to me that she is proud to have been able to gain industry experience while in school as well as being able to graduate early with a dual major. However, what she is most proud of is being the stage manager for an event at the Boston Museum of Fine Arts curated by digital media production company, Hipstory.
Which would have not been possible if she had not been working for Cliff Notez at the given time. As one could imagine this was a big undertaking but was a success. As she expressed that seeing that giant room packed with people having a good time was such a rewarding feeling.
Given the accomplishments made along the way, the mentors which shaped her have created the moment to let Arielle embrace who she truly is, the first person who came to her mind when I asked her was her mother although she is not involved in the music industry, she explained to me that she has a business background and lots of experience dealing with various professional scenarios.
Bouncing off of this, Jeff Dorenfeld who was one of her professors at Berklee really had a big impact on her as well. While she was learning in his class Concerts and Touring, as well as BPMI, she learned various aspects of the music industry such as how to select talent to perform at music festivals, in addition to this her class rehearsed the bands for their sets and traveled to the festivals.
While the class alone taught her important aspects of the entertainment industry, Jeff was truly helpful as she expressed to me that he was intelligent, always honest and connected many previous students with industry opportunities. Through this connection she was then introduced to DWP because of Jeff.
Lastly, she would also consider Cliff Notez a mentor too, as the head individual in charge knows how to balance being kind and firm. In addition to being a very caring person, who does amazing things for the Boston music scene, he also knows how and when to advocate for himself. Which is someone she told me that she admires and tries to carry that mindset into her life, both personally and professionally.
The Music Journey
While Arielle, has expressed through the whole interview that she has always loved music, it made sense to continue down this path as she truly feel in love with music when she first performed and has never left the stage since.
From putting the pieces together to creating something larger, whether it be writing a song, stage managing an event, or finding a new artist or setting up a release she enjoys every minute of it.
Co-Founder: (Learning From Living Room)
While each one of us has dabbled in entrepreneurship in one way or another in college, Arielle has taken this another step by co-founding in Learning From Living Room for those who do not know what this is this was established when Arielle and some of her friends were still students at Berklee towards the beginning of the pandemic.
Given the fact, that she had more free time on her hands since everything was and still is closed in LA, she had half of an idea to plan some kind of virtual music business conference. Though she was not really sure where to start, she was determined to make it happen. Through involving the people in her network, she mentioned the idea to her roommate at the time Marinca Nederovique who was eager to get on board.
Through the two of them they reached out to people they knew to speak to in regards to this big task, through figuring out the details together, and launching their weekend series. They talked to professionals from all sides of the music industry at different stages in their careers. To say the least, it was really interesting to hear how quickly they put their plan together during such a challenging time.
While no one can agree on where music comes from or how it was created, we can almost all agree that music is an extraordinary tool that helps us in our daily lives. Mr. Silver has been able to help us stay motivated, as he works hand in hand with some of the most talented individuals.
After having a conversation with Benjamin Silver, I was able to learn how interesting this individual is. From the late-night gigs, to the early morning commutes, Benjamin has been creating waves for a while. However, he would not be where he is today if not for embracing every challenge and working through the late nights to get his foot in the door to some of the most exclusive locations.
Going along with this, the concept of pushing amazing concerts, festivals, and music to new people has been something that has carried with Mr. Silver ever since his first role in the entertainment industry. While not working on music, he enjoys working at a local motorcycle shop which has been great, in addition to this he enjoys traveling and learning about new cultures.
Through each experience he has been presented with, he is grateful for being able to work with artists, tour managers, artist managers, and speaking in their languages thus being able to adapt has been something Mr. Silver quickly learned from the get-go.
Digging Through The Crates
His experience across the different companies he's worked for has been so different from aspect to another. For instance, Founders gave him a shot when he cold emailed them, and they have helped him grow into the person he is today!
Through this experience, he gets excited when he gets to go onsite and help with the festival. Following this, Live Nation was such a unique experience because of the magnitude of the artists and tours you deal with every day, as well as the office which is great as the coworkers are friendly and help each other out. Lastly, Republic records was conducted in a way that made it seem cool and fashionable to work there and made each employee feel glamorous when they walked into the office every day.
However, his top accomplishment was, The Governors Ball which occurs every year and requires employees to create an amazing festival as they work alongside great brands to create memorable activations onsite. Throughout the whole interview he kept informing me on the importance of networking and keeping up with more people in the music industry because it really is who you meet in this industry.
While there was never another career path, he was interested it, he feels that he was really lucky to find what he wanted to do at the age of 16. Through understanding what he wanted to do; he is blessed by the numerous mentors he has in his life.
As his friend Cyrus gave him a shot at The Governors Ball and it has been great ever since, as he was able to have another mentor through working The Governors Ball who was his boss during the event.