What is your ideal work environment?
There’s lots of things that make a job ideal like relaxing environments, good hours, and benefits, but nothing beats having great coworkers who are kind and fun to work with. My first few jobs in high school and college were unglamorous, minimum wage jobs but what made it fun and worth it was the people I was working with. They made it fun to work late at night even when we were all dead tired.
How do you respond under pressure?
I'm very high energy and enjoy working in fast paced environments. I’ve gotten more and more used to a lot of sudden schedule changes and tight deadlines over the years. Most of the time, I do well under pressure and get a bit of an adrenaline rush. On my bad days, it can get stressful and I have to remind myself to take a break before analyzing the situation with a calmer mind.
Do you feel like COVID has impacted the music industry for better? If so why, if not why do you think COVID has impacted the music industry in a negative way?
Covid has affected the music industry in both positive and negative ways. I think a positive thing that’s happened is that we realized we don’t always need to be living in or near a big city to work in the music industry. Another positive is that we’re now thinking of innovative ways to put on shows and livestreams. A huge negative was the millions of dollars lost due to concert cancellations and so many people in the industry lost their jobs.
What’s the most important risk you took and why?
A risk I took during the pandemic was switching to the music industry. It was a spur of the moment thing that I never saw coming. After interning for Izack in 2016, I went back to design and education for a few years. During the pandemic, I was only given a few hours of work every day. I just happened to come across a post on LinkedIn about the #iVoted Festival opportunity. At that time, I thought “why not?” since I wasn’t working much anyway. What I didn’t expect was that I’d fall back in love with the music industry.
After #iVoted, I took several online music business courses and started becoming more involved in the industry. I didn’t realize until now how much more passionate I was about the music industry. I’m still working in art and education for financial security but taking more time to learn and work in music so I can fully transition into music within the next few years.
What have you learned from working at Color of Music Collective, #WomxnCrush Music, and Three13 Management?
All three have been great opportunities and I’m lucky to be a part of them. I’ve learned how to research and reach out to music industry professionals better and build stronger relationships with them. At #WomxnCrush Music, I’ve been learning how to reach out to organizations who would be a good partner for us which is something I’ve been wanting to learn. Being a co-manager at Three13 Management has been a fun learning experience. I already have some artist management experience from the past but haven’t done it much again until recently. I’m excited to be able to manage artists again. I’ve worked several different positions in music but I’ve always been most interested in artist management.
What are your day to day responsibilities as an artist co-manager?
I work alongside my co-manager in managing several country artists under Three13 Management. Communication is important between the managers and artists so we’re all on the same page. Some of my responsibilities include coming up with color schemes and concepts for Instagram accounts, scheduling posts, researching and reaching out to venues and radio stations, and booking shows. With the Covid restrictions being lifted or becoming more lenient in many states, it’s been easier to find venues that are open for Covid safe concerts. We’re all excited to be going back to live shows again!
Which artists are you currently listening to?
I’ve discovered many amazing indie artists through #iVoted Festival. Some of my favorites are The Carolyn, DBMK, and Hedonistas. Other artists I’m currently obsessed with are Motley Crue, Machine Gun Kelly, and surprisingly, the rock songs Miley Cyrus has been covering.
What are your thoughts in regards to companies like MTV?
I was born in 1995 in Japan so I didn’t get to experience the golden era of MTV when they played music videos which is a bummer. I grew up watching their shows like Daria and Punk’d in the 2000’s. I do wish they still played music videos since MTV stands for Music Television. Over the years, they’ve stopped promoting music on their channel and instead show the crazy parties people have. I can understand that companies like MTV need to always stay on top of trends and change so they can stay relevant for their targeted audience.
What kind of music do you like to workout to?
My favorite workout music is something upbeat to push me to exercise more, usually rock songs. I don’t have a workout specific playlist but I shuffle through my 2,000+ song Apple “mixtape” that was given to me by Izack.
What social issues are you most passionate about?
Racism is definitely the social issue I’ve become most aware about during Covid. I was born in Shibuya, Japan to a Japanese mom and Korean-American dad and moved to California when I was 3. It’s been scary hearing about all the Anti-Asian attacks happening due to Covid. I see a lot of videos of elderly Asians being attacked and I think about how my own parents and grandmother could be victims next. I grew up in Silicon Valley, California where 75% of my high school was Asian and Indian so I never really experienced racial discrimination.
Hearing stories of violent attacks in my own city have been heartbreaking. I’ve been more active in the AAPI community and try to educate my non-Asian friends on how they can help. Despite the challenges Asians have faced, I’m hopeful that today’s generations of Asians will be louder, prouder, and more willing to fight racism.