If you were a first-time visitor to Clarke, you might have a variety of reactions to the products you see. These consumers will be able to browse a fully functional display room that will make them feel at ease while also allowing them to see products that would make wonderful additions to their homes. Customers who are unable to purchase things directly from Clarke are directed to their wholesalers, who may or may not provide them with a showroom experience during their visit, but who do provide them with photographs for future additions to their home. Clients at Clarke are given meals and food to take home, making their stay even more welcome and intimate.
Similarly, Bonobos is a high-end men's clothing retailer that specializes in business suits, business casual ensembles, golf attire, and even swimwear. Have created a personalized shopping experience for customers looking to buy new garments. They've arranged their business to be visually enticing to a customer looking to buy something on the spot. They have a special clothing arrangement in various places since it encourages shoppers to hunt for products that would complete an outfit or what accessories would enhance the look. Bonobos is a high-end but inexpensive clothes company, therefore they want their clients to feel pampered when they walk into their store. It's not an everyday thing to go to Bonobos, but when it's time to go shopping for a suit, customers know that Bonobos will have the high quality they are looking for.
Clarke and Bonobos both deliver exceptional experiences for its consumers or clients that visit them. When a consumer walks into Clarke's facilities, their purpose is to acquire information based on their assessment of the person throughout their time wandering around the showrooms. They learn about the buyer by asking questions along the route, but they can generally guess their age and think that if they are strolling through the showroom, they are capable of acquiring the products. Clarke added that they like to observe rather than connect with their consumers. Bonobos, on the other hand, is very interactive with their customers in retail. They are contributing to the customers decisions on what to purchase, if they need assistance with sizing and measurements.
The store is open and easy to navigate for clients, and the products are organized by category. There are also sections with whole outfits that capture attention from customers. Customers value being able to move throughout a business, thus product placement is crucial. Clarke should consider introducing a quiz for their clients when they arrive at their showroom so that they have a better idea of who they are dealing with and can easily break down their empathy map when the time comes. Bonobos performs a decent job of communicating with their clients, which helps to strengthen their empathy map.
Quality, reliability, and innovation, according to Clarke, are three areas where businesses should concentrate their efforts. Quality simply refers to the company's high-end items, which are backed by guarantees and warranties. Clarke excels in being available to customers both before and after a transaction. Finally, Clarke is inventive in that they have produced and innovated goods like the galley that redefine traditional kitchen appliances. Being innovative comes in handy when dealing with affluent customers. Quality, convenience, and personalisation are three factors that Bonobos should think about. Bonobos, like Clarke, takes pleasure in the quality of their product, which has proven to be successful in the clothing market. Second, Bonobos is practical because it is available both in person and online, making its presence well-known and easier to navigate. Finally, personalisation suggests Bonobos' strategy is "made for you." Bonobos is a brand that specializes in customizing apparel for guys of all shapes and sizes. Their unique tailoring allows them to modify garments for any and all consumers, resulting in a more comfortable and appealing product.
Following that, Clarke should continue to provide value to customers after they have made a purchase. They can achieve this by upgrading culinary films, such as by purchasing new equipment, which might be as simple as purchasing an iphone mount and recording the videos with the phone. Aside from that, I'd suggest an upgraded studio or updated decor in the main kitchen for video shoots. When it comes to enhancing customer interactions after they acquire Clarke products and services, such as leveraging the chef to build stronger customer ties and stay relevant in the minds of customers. Work to demonstrate to customers that we are always looking for new ways to assist you receive greater value from your purchase of our products.
For those looking for deals, here are some fashion discounts to think about from accessories to fast fashion and quality items. For those looking for accessories from rings to bracelets and hats I recommend looking into shopping at Asos. The accessories at this store offer students 10% discount. Another brand I recommend people looking into is Forever 21, which is a fast fashion retail company. You can receive a 10% off discount if you are a student.
Lastly, J. Crew is a well established company that offers student 15% discount!
The fashion industry is evolving in a more sustainable direction, and we need to give you advice on how to make more practical decisions on design choices. With this, thrifting has become something many people choose to partake in rather than paying for high end products at a high end price. While this saves consumers money, this is also a fantastic way to extend the life of clothes. Some places which are popular amongst young includes Savers, the local thrift stores as well as ThredUp. For those who are unfamiliar with ThredUp it is a unique secondhand shop from the comfort of ones own home.
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While she wouldn’t say that she has a favorite company per say. She does believe that she has found her passion within the beauty community, working specifically with designer fragrances. Her time with Acqua di Parma and Dior have been nothing short of excellent.
What has been your experience with Parfums Christian Dior, Osh Kosh B'Gosh, La Fiorentina, 11th Street Workshop, Orsman Design, Acqua di Parma, and your time as a consultant for Shiseido?
Angelina expressed to me that she has been fortunate enough to love every team she has worked with this far in her career. Going more in depth with this, she believes that the environment you work in is just as, if not more important than the company itself.
Switching from production, to lighting design, and then transitioning into beauty & fragrance has taught her that every job you work for will connect in the end. No matter how big or small the job is, you can & will pick up skills that will launch you to be successful in your career.
Both of these companies value(d) her time as an employee, as they have allowed her to pitch her own ideas, and give a fresh perspective on a lot of topics, which has taught her that when you are young you should also be interviewing the company itself. Not only does it make both parties happy, but it motivates you to work harder when you feel connected to your work and environment.
When you are interning or even starting the first few years in your career, you should be able to look up to your bosses and get advice about your career. Through understanding this, she is happy to say that both her digital marketing and visual merchandising bosses at Acqua di Parma taught her so much about the industry, the importance of the company environment, and how to work hard.
How did you learn the skills; web design, visual merchandising, E-commerce, Final Cut Pro, and Adobe?
Ever since she was a child, she loved creating movie trailers and spoof videos on iMovie. As she grew older she took classes in Final Cut Pro and web design.
[Although when she was younger she had no idea that she would end up with such a passion for visual merchandising]
Throughout college she worked on set as a production assistant in the art department for TV, photoshoots, and music videos. Through these experiences she learned just how important lighting is, and the effects it can have on a room. After she transitioned to being a lighting designer, she found a passion for all aspects of design, leading her into visual merchandising to combine all three industries (production, lighting design, and beauty).
For someone who switched their major literally 6 times, and tested out multiple industries, her biggest accomplishment is the brands she has been able to put on her resume. As she sacrificed a lot, to work go to school and maintain a social life, yet she managed to balance it all.
She is really proud that less than two years of time spent in the beauty industry she is now working with Dior. If she were to change anything about her past, she would go back and tell herself that mistakes happen, everyone feels nervous starting a new job, and that all of her hard work and sacrifice will pay off in the end.
While not working with high end brands, she loves creating TikToks, she loves to film funny videos for her friends and enjoys painting time to time. Through these two activities she is able to self express herself, from style, entertainment and just pure enjoyment.
If she could do anything in the world, she would love to create a skincare and cosmetic line that targets real skin issues. As she is someone that gets frequent facial eczema, psoriasis, and rosacea. She can speak to the fact that it's not fun, you don’t feel confident, and there isn’t a product on the market that doesn’t involve steroids. With this being said, you should be able to feel confident, and know that the products you are putting on your face will not only help you feel good, but look good too.